
trauth design — Premium Gastrowear & Hospitality Apparel Brand
About this business
An exceptional opportunity to acquire **trauth design**, a well-established, 6-year-old high-margin gastrowear brand and e-commerce business. Operating in the high-end hospitality segment, the business specializes in designer workwear for professional chefs, service staff, bar staff, Michelin-starred establishments, luxury gastronomy, and boutique hotels across the DACH region and beyond.
**Business Overview** The brand combines B2C direct-to-consumer sales with a highly lucrative B2B recurring customer base. Generating a 72% profit margin, the operations are highly efficient and digitized, requiring roughly 20 hours per week from the current owner.
**Key Highlights** * **Proven Profitability:** Average monthly revenue of $9,662 with an average monthly profit of $6,919 (72% profit margin). * **High-Value Inventory Included:** Asking price includes $123,270 worth of inventory (1,905 units across 12 flagship products, including finished goods and raw materials). * **Strong Customer Database:** CRM database with over 16,000 email contacts, 1,000+ active B2B partners, and 1,400+ repeat clients in the DACH region. * **Turnkey Tech & Operations:** Powered by a seamless Shopify storefront integrated with Billbee ERP and automated marketing systems. * **Proprietary IP & Assets:** Includes trademarked branding, technical packs, collection templates, an extensive photo archive, domain, and supplier contracts.
**Growth Opportunities** * **International Market Expansion:** Broaden sales footprint deeper into broader European and international culinary markets. * **Product Diversification:** Expand existing gastrowear lines into complementary hospitality accessories and co-branded collaborations. * **B2B & Wholesale Scaling:** Leverage established B2B relationships to target catering companies, event agencies, and corporate culinary clients. * **Digital Marketing Acceleration:** Scale organic SEO, content creation, and targeted paid advertising campaigns to drive B2C conversion.
Performance overview
Primary expenses
- ShippingUSD $465 /mo
- MarketingUSD $930 /mo
- WarehousingUSD $291 /mo
- Platform feesUSD $166 /mo
Operations
Products are produced by trusted suppliers managed via established partner contracts. Orders are fulfilled directly to B2C and B2B clients in Germany, Austria, Switzerland, and internationally. Owner workload is approximately 20 hours per week.
Customers
Robust customer base featuring over 16,000 CRM contacts, 1,000+ active B2B partners, and 1,400+ loyal B2C/B2B customers in the DACH region, including professional chefs and luxury hotels.
Financials
Annual revenue of $115,944 with an annual profit of $83,033, maintaining a strong 72% profit margin. Asking price includes $123,270 in stock and raw materials.
Growth opportunities
Significant opportunities exist in expanding internationally beyond the DACH region, introducing new product lines or accessories, scaling wholesale efforts into event/catering businesses, and optimizing paid acquisition.
What's included in the sale
- Domains
- Website files
- Email address
- Social media accounts
- Email subscriber list
- Inventory (stock)
- Brand assets
- Phone numbers
- Supplier contracts
- Trademarks
- Unique content
- Unique design











