SkullJewellery — Established Niche Jewelry Brand

**Business Overview** SkullJewellery.com and SkullJewelry.com is an established, highly profitable eCommerce brand operating in the skull, biker, and edgy jewelry niche. Founded in 2013 and operating for over 12 years, this business offers operational simplicity, high margins, and a large loyal customer base.

**Key Highlights** - **Established Track Record**: Operating for 12 years with proven resilience and over $3M spent in historical customer acquisition. - **High Profit Margins**: Generates an average monthly revenue of $19,506 with $17,828 in monthly profit (91% profit margin). - **Significant Physical Assets**: Includes $144,200 of in-hand inventory at cost value (worth over $670,000+ at retail value). - **Large Customer Database**: Over 170,000 lifetime customers, 94,877 active email subscribers, and 17,412 verified customer reviews (4.88 star average). - **Low Operational Overhead**: Home-based operation requiring approximately 1 hour daily for order management and ad monitoring.

**Included with Sale** - Primary and secondary domain names (SkullJewellery.com & SkullJewelry.com) - Fully configured Shopify e-commerce website and digital assets - All on-hand inventory stock - Email subscriber list and complete customer database - All branded social media profiles (Facebook, Instagram, YouTube, X, TikTok) - Supplier relationships, trademarks, and custom designs

The store is run as a home-based business with no employees, taking around 1 hour daily for ad management and order monitoring. Standard order processing features same-day fulfillment for orders placed before 2 PM (Mon–Sat), which can easily be maintained or transitioned to a 3PL logistics provider.

The brand benefits from a highly loyal niche audience with 170,000+ lifetime buyers, 94,877 active email subscribers, and 17,412 verified reviews maintaining a 4.88 average star rating.

Generates $234,080 in annual revenue and $213,939 in annual profit. Average order value stands at $30.14 with a conversion rate of 1.09%. Included in the sale is $144,200 of physical stock at cost value.

Growth opportunities include scaling Google and Meta paid advertising campaigns, re-entering Amazon sales channels, leveraging the large email list through automated marketing flows, expanding wholesale distribution, and launching untapped inventory lines.

The seller is open to seller financing for a portion of the purchase price with strategic buyers.