Harmonia NY — Trademarked US Festivalwear & Statement Fashion Brand

Harmonia NY is an established, trademarked US fashion brand operating in the high-margin festivalwear and statement fashion space. Founded in 2017, the brand combines proprietary in-house designs with a curated selection of complementary statement pieces.

**Business Highlights** - Annual Revenue of $277,351 with a historical peak of ~$480K (2022) - Normalized Seller Discretionary Earnings (SDE) of $90,000–$95,000 - High Average Order Value (AOV) of $422 reflecting premium market positioning - Customer database of 9,500+ Shopify profiles - $56,000 in inventory included in the asking price - Includes an NYC showroom (appointment-based) - Registered US trademark included in the sale

**Multi-Channel Revenue Structure** Sales are driven through a diversified ecosystem: direct-to-consumer online store (Shopify), curated third-party fashion marketplaces (Wolf & Badger, Etsy), and private NYC showroom appointments.

**Brand Equity & Media Presence** The brand has cultivated substantial prestige through high-visibility activations, including New York Fashion Week presentations, a Sony Hall runway show, a Fifth Avenue presentation, and features in major publications such as The New York Times, Harper's Bazaar, and HuffPost.

**Growth Opportunities** Substantial scale remains unexploited across paid acquisition channels, expansion of proprietary product lines, wholesale distribution partnerships, international market expansion, and increased email/SMS lifecycle marketing.

Currently owner-operated requiring approximately 20–30 hours per week depending on seasonality. Core activities include product sourcing, design, inventory planning, order fulfillment, marketing, and showroom management. Fulfillment and customer service can easily be outsourced.

Serves a global, style-conscious demographic seeking high-impact festivalwear and statement pieces. Features a high Average Order Value ($422) and strong repeat purchasing tied to events and seasonal festivals.

Generates $277,351 in annual revenue with $102,350 in annual profit (37% margin). Normalized SDE ranges between $90,000 and $95,000. Asking price includes $56,000 of inventory at cost value.

Key levers for expansion include ramping up paid advertising, expanding proprietary design catalog, securing wholesale and retail distribution contracts, expanding international shipping, and scaling email/SMS automation.

Includes registered US trademark, custom domain, inventory, customer records, supplier contacts, brand digital assets, and physical NYC showroom equipment.