
Aurus — Automotive eCommerce Platform & Fuel Injector Brand
About this business
**Business Overview**
Aurus is a highly profitable, scalable automotive eCommerce platform specializing in proprietary fuel injectors, OEM remanufactured fuel injectors, and nationwide mail-in remanufacturing services. The business operates across multiple sales channels, including two Top Rated Plus eBay stores, Amazon, Walmart, Google Shopping, and its own direct-to-consumer storefront.
The platform combines private-label product sales, technical testing services, and established marketplace authority into a streamlined business that requires minimal owner involvement (~2 hours per week).
**Business Segments**
- **Aurus Private-Label Fuel Injectors:** Development and sale of new fuel injectors under the proprietary Aurus brand. - **OEM Remanufactured Fuel Injectors:** Sourcing, rebuilding, testing, and selling OEM injectors from major manufacturers such as Bosch, Denso, Siemens, Delphi, Keihin, JECS, Rochester, and Nikki. - **Nationwide Remanufacturing Services:** Mail-in professional remanufacturing, testing, and return service for customers nationwide. - **Additional Assets & Inventory:** Substantial physical inventory assets included in the sale, spanning fuel injectors, auto tools, and collectible merchandise.
**Key Highlights**
- **High Operating Margin:** Maintains consistent net profit margins around 33%. - **Turnkey Infrastructure:** Two mature Top Rated Plus eBay accounts with 99.7% positive ratings, over 23,000 items sold, and no selling restrictions. - **Substantial Inventory Included:** Sale includes $750,000 worth of inventory along with testing and engraving equipment. - **Extensive Catalog:** Over 14,000 active marketplace listings and more than 2,800 products on the company website.
**Growth Opportunities**
- Expand product listings on Amazon utilizing FBA and Prime fulfillment. - Scale sales on Walmart Marketplace and direct-to-consumer site via SEO and paid advertising. - Market remanufacturing services directly to repair shops, fleet operators, and performance auto centers. - Expand into complementary automotive categories such as ignition coils, spark plugs, and sensors using existing store authority.
Performance overview
Primary expenses
- ShippingUSD $5,500 /mo
- MarketingUSD $25,000 /mo
- SubscriptionsUSD $1,700 /mo
- SalaryUSD $13,000 /mo
- RentUSD $2,950 /mo
Operations
The business operates with streamlined SOPs requiring approximately 2 hours per week from the owner. Systemized workflows cover inventory management, order processing, supplier reordering, listing updates, testing, and fulfillment.
Customers
Serves auto enthusiasts, DIY mechanics, and automotive repair customers nationwide across direct-to-consumer web and major marketplace platforms.
Financials
LTM Annual Revenue of $1,736,289 with an Annual Profit of $570,808. Includes $750,000 of inventory in the $1,429,999 asking price.
Growth opportunities
Strong upside potential by increasing Amazon FBA coverage, leveraging Walmart fulfillment, advertising mail-in remanufacturing services to B2B fleets/shops, and introducing additional automotive aftermarket categories.
What's included in the sale
- Domains
- Website files
- Email address
- Email subscriber list
- Inventory (stock)
- Brand assets
- Phone numbers
- Supplier contracts
- Trademarks/patents
- Custom technology
- Testing equipment
- Engraving and marking equipment
Additional notes
Includes two established Top Rated Plus eBay stores with unrestricted selling privileges and high buyer trust ratings.











