Surf-Store.com — 22-Year-Old Watersports Ecommerce Brand

**Overview** Surf-Store.com is a category-defining e-commerce brand in the watersports industry, operating since 2003. Built on an aged, high-authority domain, the business specializes in equipment and accessories for surfing, kitesurfing, windsurfing, and wing foiling.

**Business Highlights** - Established 22-year operating history with robust SEO authority and global reach. - Custom, performance-optimized Shopify storefront with over €15,000 invested in technical development and SEO. - High Average Order Value (~€330) with strong unit economics in a passion-driven market. - Scalable Google Ads acquisition model with lean operational requirements. - Multilingual storefront supporting English, German, Slovenian, and Croatian.

**Operations & Assets** The store utilizes a flexible fulfillment model that can leverage dropshipping, local stock, or hybrid logistics. The sale includes the category-defining domain, custom website files, brand assets, supplier contracts, social media accounts, and an email list of over 3,200 subscribers.

The platform runs on a custom-built Shopify backend optimized for site speed, SEO, and user experience. Operational workflows are lean, with flexible logistics allowing for stock holding, dropshipping, or a hybrid model through established supplier relationships.

Serves a global customer base with a primary focus on the European market. Customers are passion-driven watersports enthusiasts buying high-ticket items across surfing, kitesurfing, windsurfing, and wing foiling.

Generates $324,536 in annual revenue and $58,255 in annual net profit, representing an 18% profit margin. Average monthly figures stand at $27,044 revenue and $4,855 profit.

Key avenues for expansion include expanding multilingual SEO content, launching regional storefronts across Europe, increasing budget allocation for Performance Max and paid search campaigns, and establishing affiliate partnerships.

Includes 3 months of post-sale transition support from the seller.