Sole Desire — Established Footwear & Comfort Brand

Sole Desire is an established design and style-driven e-commerce business specializing in footwear and comfort merchandise. Founded in 2005, this brand brings over two decades of operational history, serving style-savvy and quality-focused consumers both domestically in the United States and internationally.

**Business Overview** Operating on a direct fulfillment model with sales driven through Shopify and an established eBay presence, the business maintains low operational overhead while delivering high customer satisfaction. It utilizes Google Analytics and modern e-commerce infrastructure to optimize conversion rates and marketing performance.

**Financial Performance** - **Annual Revenue:** $1,438,673 - **Annual Profit:** $224,972 - **Average Monthly Profit:** $18,748 - **Profit Margin:** 16% - **Asking Price Multiple:** 3.4x Profit / 0.5x Revenue

**Growth Opportunities** - Expand product lines into complementary lifestyle and accessories categories. - Enhance digital marketing, paid traffic strategies, and SEO content. - Scale international fulfillment to target untapped geographical markets. - Pursue B2B distribution and wholesale opportunities.

The business operates a direct shipping model utilizing Shopify and eBay integrations alongside Google Analytics. Operations are streamlined to reduce operational overhead while delivering efficient fulfillment.

Serves quality-conscious, style-savvy footwear customers in the US and globally. Strong customer satisfaction and repeat buyers built over 21 years of operations.

Generates $1,438,673 in annual revenue with $224,972 in annual net profit (16% net profit margin). Monthly profit averages $18,748 with monthly expenses of $70,000. Asking price excludes $750,000 in inventory.

Key growth channels include expanding into new footwear/lifestyle product categories, ramping up paid social and search advertising, improving organic SEO, and developing strategic B2B partnerships.