Värillisetpiilolinssit.fi — Established Finnish Colored Contact Lens Store

Founded in 2012, **Värillisetpiilolinssit.fi** is an established ecommerce store serving the Finnish colored contact lens market. Operating on Shopify with 14 years of established presence, the store specializes in beauty, cosplay, fashion, and special-occasion contact lenses.

**Key Highlights** - High Repeat Rate: 57% of sales originate from returning customers. - Strong Organic Presence: 61% of sales come from Google organic search and 23% from direct traffic. - Engaged Subscriber Base: Email list of 8,478 active subscribers. - High Profitability: Operates at a 51% profit margin with low fixed costs and lean operations.

**Included in Sale** - Domain name (Varillisetpiilolinssit.fi) - Complete Shopify website design, assets, and unique content - Email subscriber list of 8,478 active subscribers - Registered customer database - Brand assets, logos, and graphics - Social media accounts (Facebook and Instagram) - Established supplier relationships

Owner-managed with minimal technical maintenance required. Primary responsibilities include order processing, inventory management, customer support, and basic marketing promotions.

Enjoys strong customer loyalty with 57% repeat purchases. Organic search generates 61% of sales, complemented by direct traffic (23%). Serves a targeted Finnish audience interested in beauty, cosmetics, cosplay, and special events.

Generates $19,813 in TTM revenue with $10,187 in TTM profit (51% margin). Monthly average revenue is $1,651 with an average monthly profit of $849.

Opportunities for growth include building automated email flows (cart abandonment, reorders), launching targeted Google Shopping and paid search campaigns, expanding influencer marketing, and running seasonal promotions around Halloween and festivals.

Reason for sale: Owner lacks the time and focus required to maximize the asset's full potential.