The Eon — Premium DTC Tech Accessories Brand

**Brand Overview** The Eon is a Canada-based, design-led Direct-to-Consumer (DTC) ecommerce brand specializing in premium phone cases and AirPods Max covers. Operating for two years, the brand is recognized for its sleek aesthetics, quality materials, and global customer reach spanning the United States, Europe, and Asia (notably Japan and Korea).

**Key Highlights** - **Organic Endorsement:** Received organic visibility from an unpaid recommendation on Instagram by NBA player Kelly Oubre Jr. - **Lean Operations:** Requires approximately 10–15 hours per week to operate, supported by an established supply chain and automated fulfillment out of China. - **Established Marketing Channels:** Proven paid advertising campaign structures across Meta, TikTok, and Snapchat. - **Audience & Reach:** Includes an email list of 27,843 subscribers, an Instagram account with 36,600 followers, and a TikTok account with 6,437 followers.

**Assets Included in Sale** - Primary domains (theeonshop.com, thateon.com) and website files - Shopify store and integrated tech stack - Brand assets, logos, and proprietary product designs - All existing physical inventory (valued at $1,500) - Email subscriber list (27,843 contacts) - Instagram and TikTok social media accounts - Supplier and fulfillment partner contracts - Post-sale transition support from the founder

The business operates on a DTC model via Shopify, offering premium phone cases and tech accessories. Orders are processed via automated fulfillment through established Chinese suppliers. Operating workload is lean, requiring 10 to 15 hours per week focused on managing ad campaigns, social content, and customer service.

Serves design-conscious tech users globally, with the largest customer concentration in the United States, Europe, Japan, and Korea. Customer acquisition is driven through paid advertising channels and organic social awareness.

Generates $285,496 in annual revenue and $117,911 in annual profit ($9,826 monthly average profit) with a 41% net profit margin. Primary operating expenses are Meta ads ($8,000/mo) and COGS/shipping ($2,000/mo). Sale price includes $1,500 worth of physical inventory.

Growth strategies include scaling ad spend on established channels, expanding into new consumer tech accessory categories, pursuing B2B wholesale partnerships with boutique retailers, and building SEO and influencer affiliate programs.

The store gained organic momentum after an unpaid Instagram feature by NBA player Kelly Oubre Jr. The seller is exiting due to founder cash flow issues and burnout, offering a smooth transition to the buyer.