Sole Desire — Established Footwear & Fashion Brand
About this business
An established 21-year-old e-commerce brand specializing in design and style-driven footwear and merchandise. Founded in 2005 and based in Florida, United States, the business captures fashion-forward and trend-conscious consumers worldwide through multi-channel retail.
**Business Overview** Operating for over two decades, the business combines direct storefront sales via Shopify with extended market visibility through eBay. The brand offers a diverse portfolio in footwear and fashion accessories, leveraging long-standing brand equity and logistics infrastructure.
**Key Highlights** - Over 21 years of operational history with global brand recognition - Multi-channel sales model combining direct Shopify e-commerce and eBay - High annual revenue of $1,438,673 with a 16% net profit margin - Clean technological setup integrated with analytics and self-fulfillment systems
**Growth Opportunities** - Expand product categories using the existing audience and logistics setup - Enhance digital marketing, SEO, and paid media acquisition campaigns - Target untapped international geographical markets - Develop strategic B2B and wholesale partnerships within the style and footwear vertical
Performance overview
Primary expenses
- Primary ExpensesUSD $70,000 /mo
Operations
The business operates through e-commerce storefronts on Shopify and eBay, utilizing self-fulfillment of inventory and integrated backend systems like Google Analytics for optimization.
Customers
Targets style-savvy, quality-focused footwear consumers domestically in the US and globally.
Financials
Generates $1,438,673 in annual revenue and $224,972 in annual net profit ($18,748 monthly profit average). Asking price of $765,000 excludes $750,000 worth of stock inventory.
Growth opportunities
Potential to scale via SEO, paid acquisition, social media marketing, introducing new footwear/fashion lines, expanding B2B operations, and scaling to international markets.
What's included in the sale
- Primary Domains
- Website files
- Email address
- Email subscriber list
- Social media accounts
- Unique content
- Unique design assets











