ForUnique — Luxury Masquerade Masks Amazon FBA Brand

**Business Overview** ForUnique is an established eCommerce brand specializing in luxury masquerade masks, operating for six years through Amazon FBA. The business occupies a distinct niche in the event accessories market, featuring a signature 3-pack masquerade set designed for couples and groups. Each set includes a gold lace mask, a delicate black lace mask, and a classic black mask crafted from high-quality, breathable materials and presented in gift-ready packaging.

**Operations & Model** The business operates under the Fulfilled by Amazon (FBA) model, minimizing operational overhead. Amazon manages inventory storage, packing, and shipping. Primary owner duties focus on managing supplier relationships and inventory replenishment.

**Financial & Performance Highlights** - **Annual Revenue:** $176,629 - **Annual Net Profit:** $39,937 (23% net margin) - **Monthly Averages:** $14,719 revenue / $3,328 profit - **Average Order Value (AOV):** $16 - **Order Volume:** 14,820 orders over the trailing 12 months - **Inventory:** $36,000 of inventory included in the asking price

**Growth Opportunities** - Expand the product lines into complementary event accessories, festival costumes, or bridal wear. - Amplify marketing through Amazon Sponsored Ads and social media channels like TikTok and Instagram. - Expand into international Amazon marketplaces. - Build B2B relationships with event planners, wedding coordinators, and boutique retailers.

Operates via Amazon FBA. Amazon handles storage, packaging, and customer shipping. Owner manages inventory reorders and supplier relationships. Shipping costs average $300 per month.

Generated 14,820 orders from 1,216 customers over the trailing 12 months, serving buyers for galas, proms, Halloween, Mardi Gras, and themed celebrations.

Trailing 12-month revenue of $176,629 with net profit of $39,937 (23% net profit margin). Monthly average revenue is $14,719 and profit is $3,328. Includes $36,000 in inventory.

Expand product catalog into related event accessories; increase traffic via Amazon Ads, TikTok, and Instagram influencers; pursue B2B accounts with event planners; expand to global Amazon marketplaces.