Al Layl — Islamic Menswear E-Commerce Brand

Al Layl is a profitable e-commerce brand operating on Shopify, specializing in men's Islamic fashion and traditional attire (qamis, djellabas, gandouras, and accessories). The brand benefits from strong recurring customer demand and significant sales peaks during the Ramadan and Eid seasons.

**Business Overview** The business relies on a capital-efficient hybrid model. The best-selling items (Saudi qamis in black and navy blue) are fulfillment-handled via supplier dropshipping, while other items (Emirati qamis, short-sleeve qamis, jabadors, djellabas, gandouras, and shemaghs) are stored as physical inventory.

**Key Strengths** - **Automated Marketing**: Diversified acquisition through automated email marketing, WhatsApp flows, SEO, and Google Ads. - **Lean Inventory**: Low capital required due to supplier dropshipping on primary bestsellers. - **Turnkey Transfer**: Complete brand identity included (logos, editorial charter, email templates, supplier contracts, customer lists).

**Growth Opportunities** - Expand off-season revenue through underutilized organic channels (SEO, email, WhatsApp). - Restructure Google Ads campaigns (separating brand vs. generic search terms). - Scale the B2B wholesale and reseller segment. - Expand the product catalog with new cuts and complementary accessories.

The brand runs on Shopify. Daily tasks consist of managing seasonal Google Ads campaigns, automated email/WhatsApp flows, and order tracking. Top two bestsellers (black and navy Saudi qamis) are fulfillment-handled via supplier dropshipping, while secondary catalog items are held in owned inventory.

Primarily French-speaking B2C retail customers purchasing daily and festive traditional Islamic menswear. Strong repeat customer purchases re-engaged through automated email and WhatsApp campaigns, with high purchasing concentration during Ramadan and Eid.

Generates $112,572 annual revenue with $39,428 annual net profit (35% margin). Main operational expenses include product procurement (~33% of revenue), Google Ads ($2,507/mo), warehousing and shipping ($255/mo), emailing tools ($185/mo), and platform fees ($185/mo). Included in the sale is $7,952 in inventory.

Opportunities include developing off-season revenue through SEO, email, and WhatsApp; restructuring Google Ads (separating brand and generic traffic); expanding catalog range; and scaling B2B wholesale distribution.

Asking price includes USD $7,952 of physical inventory.